Atoro: Executive Coaching for Growth and Channel Diversification

Company

Atoro is a global team of cybersecurity experts dedicated to helping emerging businesses protect their data and achieve compliance. They offer personalized solutions for SaaS companies to enable growth and innovation.

Their mission is to transform cybersecurity consulting with 24/7 support and tailored strategies. Atoro focuses on transparency and professionalism, identifying vulnerabilities and implementing scalable solutions to safeguard data, aiming to be a trusted partner as businesses grow.

Situation

The CEO and Founder of Atoro engaged us for executive coaching sessions to support the company's growth after reaching around half a million in annual revenue. He wanted guidance on diversifying revenue channels, as the business relied heavily on one channel partner for nearly all its income. While this partnership was strong, he recognized the risks associated with overdependence.

Actions

Weekly coaching sessions began with discussions on high-priority topics relevant to the CEO's immediate concerns, followed by reflections on the company's performance since the last meeting. Each session included planning for the upcoming week, focusing on realistic action items by prioritizing high-impact tasks, delegating non-essential work, and ensuring the CEO concentrated on strategic growth efforts.

Results

The collaboration led to significant improvements in several areas. The CEO strengthened his relationship with the channel partner through strategic relationship management. They engaged in co-marketing efforts like joint trade shows, webinars, and client pitches. He also experimented with various go-to-market channels, including LinkedIn Ads, Google Ads, social outreach, organic LinkedIn efforts, trade shows, and a unique coworking space strategy. These efforts positioned Atoro on a growth trajectory, resulting in an expanded client base and team.

Context

• Capabilities: Executive coaching, go-to-market strategy, marketing strategy, sales strategy, partnership strategy, trade show strategy, growth hacking

• Technology: LinkedIn Sales Navigator, Apollo, Notion, Zoom

• Locations: Dublin, Ireland

• Industries: Cybersecurity, consulting