About our framework

Ideal customer profiles are a description of your ideal customer. Clear so far. But why are ideal customer profiles a must-have for B2B and B2C start-ups? Here are four reasons:

• You can’t build a winning product if you don’t know who you are building for

• You can’t grow if you don’t have a thesis of who your sales and marketing should target

• You can’t be capital efficient without an intentional decision about who to ignore

• You can’t win investors if you can’t demonstrate a deep understanding of your audience

Sounds like ideal customer profiles are important for you, too? Then download our framework now to learn more about:

1. Basics about your ideal customer profile

2. How to define your ideal customer profile

3. Best practices for defining your ideal customer profile

4. Tools to help you define your ideal customer profile

Curious to learn even more? Then get in touch with us via the button in the navigation bar on the top of this page.

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