Welcome to another video from the Zendog Labs team! We are a team of ex-founders and ex-VCs that help start-ups create demand and unlock growth opportunities. Slow growth is the number 1 killer of start-ups.

In this video, we go through one of our all-time favorite tools: the Bullseye Framework. The Bullseye Framework was developed by Gabriel Weinberg, the Founder of DuckDuckGo. Gabriel bootstrapped DuckDuckGo from 0 to millions of followers with the strategies and tactics we describe in this video. Check out his book “Traction” if you want to learn even more and get practical case studies from him as well.

Now, we at Zendog Labs use the Bullseye Framework to:

- Come up with a long list of relevant growth tactics for our clients

- Shortlist growth tactics from the long list using criteria like “time to results”

- Orchestrate a set of tests to find out which shortlisted tactic works best

- Accelerate the growth of our clients using the top 1-3 tactics

Here’s how the video plays out:

- 00:00 – Introduction

- 02:32 – Bullseye Framework

- 04:48 – Step 1: “What’s possible?”, or longlisting growth tactics

- 08:08 – Step 2: “What’s probable?”, or shortlisting and testing tactics

- 15:45 – Step 3: “What’s working?”, or focusing on the best tactics

- 20:08 – Mapping to the buyer or seller journey

- 22:30 – Outro

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