To provide you with the best strategies to maximize ROAS on Meta, we've gathered insights from three experienced professionals, including a Growth Manager and a CEO. From “Optimizing for Value and Minimum ROAS" to "Utilizing Facebook Pixel for Ad Optimization," these experts share their top tips for achieving the highest return on your advertising spend.

• Optimize for Value and Minimum ROAS

• Prioritize Audience Segmentation and Targeting

• Utilize Facebook Pixel for Ad Optimization

Optimize for Value and Minimum ROAS

Showing a return on your marketing spend is more important than ever! If you are eligible to use Return on Advertising Spend in Meta, start with optimizing for value. After three to seven days, if you don't see the results that you need, you can then try setting a minimum ROAS value.

When you optimize for value, which is what you are doing when you'd like Meta to consider Return on Ad Spend, be sure to keep in mind that you will likely spend more per conversion—hoping the conversions you do get are more valuable. You'll also risk not spending the budget you've given to Meta. In some cases, that's good. Many times, it's not.

Dan Ketterick, Growth Manager, FleetNow

Prioritize Audience Segmentation and Targeting

One of the most effective strategies to maximize Return on Advertising Spend (ROAS) on Meta is to prioritize audience segmentation and targeting.

The most important point here is to ensure that your ads are reaching the right audience at the right time. Meta's advertising platforms, such as Facebook and Instagram, provide robust tools for audience segmentation and targeting. 

Utilize Meta's detailed targeting options to segment your audience based on demographics, interests, behaviors, and engagement with your brand. The more specific and relevant your audience segments are, the higher the likelihood of reaching people genuinely interested in your products or services.

Leverage custom audiences by uploading your existing customer lists, website visitors, or app users. This allows you to retarget people who have already shown an interest in your brand. Then, create lookalike audiences that are like your existing customers.

Bruno Gavino, Founder, CEO, CodeDesign

Utilize Facebook Pixel for Ad Optimization

Utilize Facebook Pixel to track and analyze customer behavior on your website. This tool allows you to understand your audience better, optimize your ads for conversions, and re-target potential customers who have interacted with your site, thereby improving the efficiency and effectiveness of your advertising efforts on Meta platforms.

Einav Biri, CEO, FARUZO