Aryo Logistics: Strategic Expansion into New High-Potential Industries

Company

Aryo is a North American supply chain and logistics consulting firm with a startup mentality, combining traditional and modern approaches. The firm is dedicated to delivering expert analysis and helping businesses and founders optimize their logistics operations for improved efficiency and effectiveness.

Situation

Aryo had established a presence in a few industries and wanted to expand into new markets. They needed help choosing the next 2-3 industries to target and asked for an audit of their marketing and sales tactics. Our role at Zendog Labs was to guide Aryo through a structured process of market segmentation and prioritization while optimizing their go-to-market strategy for future growth.

Actions

We addressed four key questions:

Who is Aryo, and what are they best at? We analyzed Aryo’s core strengths and unique capabilities to identify areas where they could excel in new markets.
Which industries are the best fit for Aryo's growth? We generated a list of 148 potential industries and used quantitative and qualitative criteria to narrow it down to a few high-potential options.
What are the market dynamics of the shortlisted industries? For each selected industry, we evaluated market potential, growth prospects, and how well they aligned with Aryo’s strengths.
How effective are Aryo's current marketing and sales efforts? We audited their marketing and sales tactics, identifying improvement opportunities and recommending strategies to help them succeed in new industries.

Results

The engagement led to clear, actionable outcomes:

A shortlist of three high-priority industries for Aryo’s expansion, narrowed down from an initial list of 148.
In-depth insights into each shortlisted industry, enabling Aryo to confidently evaluate market potential and strategic fit.
A comprehensive marketing and sales strategy with actionable steps for both the short term (Phase 1) and long term (Phase 2) to support growth efforts.
A final presentation delivered within three weeks, providing Aryo with a clear roadmap for expanding into new industries and improving their marketing and sales strategies.

This guidance laid a solid foundation for Aryo to expand into new markets and refine their go-to-market strategy for future growth.

Context

Capabilities: Go-to-market strategy, market sizing, competitive analysis, market research, sales strategy, executive coaching, project management
Technologies: Zoom, Semrush, Statista, LinkedIn Sales Navigator, Crunchbase
Locations: Boston, Massachusetts, United States
Industries: Consulting