Launching ETF Insider: Go-To-Market Plan That Resulted in 60K+ Monthly Traffic

Company

ETF Insider is a FinTech startup based in Tel Aviv, Israel. It specializes in data visualization and analytics for retail investors. The platform allows users to assess concentration risk in investment portfolios by providing clear insights into ETF compositions and overlaps. By addressing the common issue of undisclosed constituent data, ETF Insider helps investors make informed decisions and reduce unintended risk exposure, ensuring a more transparent investment experience.

Situation

ETF Insider's leadership team needed help launching their product effectively in the market. They required a thorough audit of their growth infrastructure and product offerings, followed by a solid go-to-market strategy. Before working with Zendog Labs, the company's marketing efforts were minimal, with only a launch announcement on Reddit generating initial interest and feedback.

Actions

• Audits: Conducted an audit of the growth infrastructure, evaluating Google Analytics for performance insights. Assessed the product to identify strengths, weaknesses, and areas for improvement.

• Growth Infrastructure Development: Created a mock-up for an SEO-optimized and conversion-focused website with compelling copy. Implemented custom tags in Google Tag Manager and Google Analytics to enhance tracking. Designed a new logo to strengthen brand identity.

• Growth Strategy Formulation: Defined the ideal customer profile for targeted outreach. Established a strategy to incorporate user feedback for product improvement. Developed a user growth strategy with specific tactics to drive engagement. Conducted deep dives into shortlisted growth tactics to find effective methods. Performed competitive traffic analysis to understand market positioning. Compiled a list of marketing and sales initiatives to drive growth.

Results

With the audit and growth strategy implemented, ETF Insider successfully entered the market, attracting over 60,000 monthly organic visitors despite having a SEMrush Authority Score of just 15. This strong traffic demonstrates the effectiveness of the new strategies and positions the company for continued growth.

Context

• Capabilities: Go-to-market strategy, marketing strategy, ideal customer profile, SEO, landing page development, copywriting, logo design

• Technologies: Google Tag Manager, Google Analytics, SEMrush, Ahrefs

• Locations: Tel Aviv, Israel

• Industries: FinTech