Brightfield Group: Executive Coaching with CEO of a $5M MarTech and Consulting Firm

Company

Brightfield Group uses AI-driven consumer insights and advanced social listening to help marketing and innovation teams understand the human behaviors behind emerging trends.

By combining predictive AI with survey data and social media analysis, Brightfield provides unique insights. These insights enable brands to make informed and forward-thinking product and marketing decisions.

Brightfield’s data-driven solutions save time and resources while promoting innovation. This helps brands stay ahead in rapidly changing markets.

Situation

Brightfield Group had built a strong foundation with high seven-figure annual recurring revenue and long-term relationships with global enterprise clients. The company found considerable success with both its MarTech platform and consulting services.

However, the CEO needed help navigating the growth challenges of scaling the company’s B2B SaaS platform, which was outside his core consulting expertise. He also wanted to improve his leadership skills in team performance management, board preparation, and establishing clear KPIs to measure the company’s progress.

Actions

We worked closely with the CEO through weekly sparring sessions, providing a structured approach to reflection, strategic planning, and problem-solving. We covered key topics, including:

• Developing a growth strategy for the SaaS platform

• Improving team and performance management

• Preparing for board meetings with focused strategies

• Benchmarking KPIs for clearer performance evaluation

Each session allowed the CEO to reflect on challenges, prioritize action steps, and gain clarity on complex business decisions.

Results

The sparring sessions resulted in increased clarity and confidence for the CEO in guiding the company forward.

As a result, Brightfield Group accelerated the growth of its SaaS platform, establishing a stronger and more scalable business model compared to the more limited growth potential of its consulting services.

The strategic shifts made during this period positioned the company for continued success in the MarTech space.

Context

• Capabilities: Executive coaching, growth strategy, product marketing, team performance, KPI benchmarking, board strategy, venture capital, private equity

• Technologies: Zoom

• Locations: Chicago, Illinois, United States

• Industries: MarTech, consulting