Transforming Intellivy: Go-To-Market Strategy to Scale from $3M to $10M ARR

Company

Intellivy is an innovative MarTech spin-off from a leading Amazon seller. It recognizes that intuition alone is not enough for success on Amazon.

To address this, Intellivy offers a cutting-edge market research platform designed specifically for the digital shelf. By leveraging AI-driven consumer polls, the platform connects Amazon sellers to a vast network of over 55 million genuine consumers.

Intellivy provides actionable insights at every stage of the product lifecycle. From new product development to launch readiness and growth strategies, it empowers businesses with critical feedback that goes beyond traditional A/B testing.

Situation

Intellivy initially gained traction by cross-selling within the Amazon seller's close-knit mastermind community and establishing a channel partnership with a digital community that matched its ideal customer profile. However, revenue stagnated in the range of $500,000 to $750,000 in annual recurring revenue (ARR).

Growth tactics, including paid ads, search engine optimization, and social media efforts, were not delivering the desired results.

The owner of Intellivy, who also leads a successful 8-figure Amazon brand, engaged us to conduct a comprehensive audit of their go-to-market strategy. Our goal was to provide actionable recommendations for revenue growth and to coach the Head of Marketing and Head of Sales during the implementation process.

Actions

We conducted a thorough audit of Intellivy’s strategy to identify key gaps and opportunities:

PPC Allocation: We found misallocated PPC spending. Effective Google ad campaigns had been paused. We recommended reactivating these campaigns to generate more leads.
SEO Optimization: The company’s blog was hosted on a subdomain. This setup prevented the main domain from benefiting from shared authority, hurting their SEO efforts.
Onboarding Process: The onboarding experience overwhelmed new users. It included too much information and minimal product guidance. We suggested simplifying the process to improve user retention.
Infrastructure Improvements: The go-to-market infrastructure was inefficient. Website changes required a four-week turnaround from the tech team. We recommended restructuring this process for quicker updates.

With these insights, we created an updated growth playbook for Intellivy.

Results

After we presented our findings to the Head of Marketing, Head of Sales, and the Founder/CEO, we started weekly coaching calls. These calls helped tackle the challenges and opportunities outlined in the growth playbook.

As a result, Intellivy quickly improved its go-to-market strategy throughout the customer journey. The company successfully crossed into seven-figure annual recurring revenue (ARR).

Intellivy has undergone significant transformation. It now enjoys a much better conversion rate, a new social media strategy, and a more efficient approach to advertising.

Context

Capabilities: Paid advertising, cold social, LinkedIn organic, search engine optimization, social media strategy, website development, end-to-end funnel audit, ad manager audit, vendor audit, coaching, mentoring
Technologies: Google Ads, LinkedIn Ads, LinkedIn Sales Navigator, ActiveCampaign, PowerPoint, Excel
Locations: Dordrecht, The Netherlands
Industries: MarTech, e-commerce