Expanding LeadsMarket to Europe: Market Entry Strategy for $50M+ FinTech Company

Company

LeadsMarket is a global affiliate marketing network based in San Francisco. It connects publishers with over 140 advertisers in the US and UK. The platform partners with major financial institutions like Goldman Sachs and Citibank, as well as smaller banks, to generate high-quality leads for various loan products.

LeadsMarket has a technology platform with a smart auction system that matches lenders with borrowers. This system focuses on competitive interest rates to improve conversions and offer better options for consumers.

LeadsMarket aims to expand in key markets and uses partnerships and data-driven insights to strengthen its position in affiliate marketing.

Situation

LeadsMarket wanted to strengthen its presence in the GSA region—Germany, Switzerland, and Austria. They faced challenges in entering this market, so they partnered with Zendog Labs to identify new opportunities. Their focus was on market entry strategies, including trade shows, advertising options, and potential affiliate partners. The aim was to improve their lead generation and build a solid network.

Actions

To help LeadsMarket, we took the following steps:

• Conducted extensive market research to identify hundreds of potential channels and platforms in Germany, Switzerland, and Austria, connecting LeadsMarket with relevant partners.

• Prioritized the identified channels and tactics to align with LeadsMarket's growth goals, assessing the potential impact of each option on growth.

• Executed targeted email outreach to shortlisted opportunities to establish connections and explore collaboration possibilities, including sponsoring major trade shows and purchasing media opportunities on local affiliate platforms.

Results

Through this strategic approach, LeadsMarket significantly expanded its presence in Germany, Switzerland, and Austria. The prioritized list of channels and effective email outreach helped establish connections with relevant partners and platforms, improving their ability to generate quality leads for advertisers.

Context

• Capabilities: Affiliate marketing, market research, channel strategy, launch strategy, go-to-market strategy, lead generation, partnership development, email outreach, sponsorship, negotiation

• Technologies: LinkedIn Sales Navigator, Apollo, Google

• Regions: Germany, Switzerland, Austria

• Industries: FinTech, Retail Loans, Payday Loans