Launching ByTek in the US: Market Entry Strategy for SEO Technology Company

Company

ByTek is a performance marketing startup within the Datrix Group, a diversified holding company listed on EURONEXT Growth Milan. It specializes in SaaS MarTech solutions for CMOs, Heads of Marketing, and other strategic marketers. ByTek’s tools—TrendSonar, IntentSonar, AnomalySonar, and LinkSonar—leverage data from search engines to identify emerging trends, uncover purchase intent, detect traffic anomalies, and analyze backlink authority. After finding success in the Italian e-commerce and news sectors, ByTek is now expanding into the US market.

Situation

The leadership team at ByTek and Datrix reached out to us to develop a strategy for entering the US market. With a successful track record in Italy, they wanted to replicate that success in the US. They needed a prioritized list of target accounts, tailored sales messages for American audiences, and an email sequence strategy to gather data on target demographics and channel effectiveness.

Actions

To achieve these goals, we took the following steps:

Customer Profiling and Lead Generation: We defined ideal customer profiles and created a targeted list of over 125 accounts and 350 leads using LinkedIn Sales Navigator and Apollo Professional.
Sales Messaging: We crafted 19 engaging sales messages tailored for different channels and audiences, and set up 12 automated email sequences in Apollo Professional for consistent follow-ups.
Research and Analysis: We researched value drivers for ByTek’s customers to improve sales copy, identified new use cases for their products, and analyzed the competitive landscape for effective positioning.
Market Feedback and Optimization: We provided data-driven insights through PowerPoint reports, offering recommendations on their website, sales deck, and product demos to better meet US market expectations.

Results

As a result of these initiatives, ByTek was well-prepared for a successful entry into the US market. The customized sales messages and email sequences effectively engaged potential clients and offered insights into audience preferences. The prioritized list of accounts provided a solid foundation for sales efforts, while actionable feedback and recommendations helped ByTek’s leadership refine their approach in a competitive landscape.

Context

Capabilities: Market entry strategy, brand positioning, ideal customer profiling, sales strategy, sales development, CRM, email marketing, copywriting, funnel building, landing page design, prospecting, data enrichment, partnership development
Technologies: Apollo, LinkedIn Sales Navigator
Locations: Milan, Italy
Industries: MarTech