Leveling Up Piston DAO's Fundraising: A Pitch Deck Transformation

Company

Piston DAO, founded by Emanuel and Cassie, is a web3 startup that makes it possible for people to own a fraction of rare, high-value cars. Their platform keeps these iconic cars safe and lets more people enjoy ownership. By combining a passion for sports cars with web3 technology, Piston DAO aims to create a community where car enthusiasts can share in the excitement of owning collectible vehicles.

Situation

Emanuel and Cassie were preparing for their Series Pre-Seed fundraising but felt their pitch deck wasn’t clear enough. The original deck was too long and didn’t explain the product, revenue model, or market size well. They needed our help to simplify the message and make the investment case stronger for potential investors.

Actions

• Pitch Deck Review: We thoroughly reviewed the pitch deck, focusing on making it shorter and clearer. We helped explain their product better, refine their business strategy, and highlight the market opportunity in a way that investors could quickly understand.

• Collaboration: We worked closely with Emanuel and Cassie through several feedback sessions. Each meeting improved the deck, making the message more focused and easier to follow.

• Pitch Practice: To prepare for real investor meetings, we ran a practice pitch session. Emanuel and Cassie presented their deck, and we gave feedback on both the presentation and handling of investor questions.

Results

The final version of the pitch deck was much simpler and more focused. It clearly communicated what Piston DAO does, how it makes money, and why it’s a good opportunity for investors. The founders were confident and well-prepared for their fundraising efforts.

Context

• Capabilities: Pitch deck review, fundraising advice, investor pitch preparation

• Technologies: Zoom, PowerPoint

• Locations: London, United Kingdom

• Industries: Web3, DAO, automotive