Eve Exchange: Pitch Deck Review and Fundraising Strategy for DeFi Startup

Company

Eve Exchange is a decentralized peer-to-peer protocol that allows users to create liquidity and trade ERC-20 tokens on the Polygon network and beyond. Focusing on DeFi OTC options and spot trading, Eve enables users to create and trade PUT and CALL options on any token. Their smart contract system eliminates the need for escrow and reduces complexity. The platform also supports OTC spot trading, facilitating large transactions without disrupting market prices. This positions Eve as a powerful tool for crowdsales, launchpads, and high-volume token transactions. Headquartered in Barcelona, Spain, Eve Exchange is at the forefront of innovation in the Web3 and DeFi space.

Situation

After a successful token launch, the Eve Exchange team wanted to raise more capital from traditional venture capital investors. They came to us for a strategic review of their existing pitch deck, which had been prepared by another team. With our experience as investors and as VC-in-Residence for Funden, a leading matchmaking platform for VCs and startups, we were well-equipped to assist. Our goal was to evaluate the viability of their investment case and provide actionable feedback to enhance both their pitch deck and overall fundraising strategy.

Actions

• Pitch Deck Review: We conducted a thorough assessment of the existing pitch deck. This included evaluating the overall investment case and providing strategic guidance on how to position the company more effectively to investors. We offered tactical suggestions to improve the content and structure of each slide. To ensure high standards and enhance investor appeal, we benchmarked the deck against our proprietary database of startup decks. Our feedback was provided in both written and video formats.

• Live Pitch Simulation: After our review, the CEO requested our signature Live Pitch Simulation. During this session, the CEO pitched the company as if presenting to real investors. We followed up with a 20-minute Q&A, asking challenging investor-style questions to test the company’s thesis and approach. After the session, we gave actionable feedback on both the content and delivery of the pitch, suggesting refinements to the messaging and presentation style.

Results

• Provided strategic recommendations to enhance Eve Exchange’s investment case, making it more appealing to venture capital investors.

• Delivered detailed, slide-by-slide feedback that improved the flow, content, and overall structure of the pitch deck.

• Conducted a live pitch simulation with challenging Q&A to help the CEO refine their delivery and prepare for real investor meetings.

• Conducted benchmarking against our database, giving Eve Exchange visibility into how they compare to other startups and their likelihood of successfully raising capital.

Context

• Capabilities: Venture capital advisory, fundraising strategy, live pitch simulation, pitch deck review, investment case improvement

• Technology: Zoom, Loom, PowerPoint

• Location: Barcelona, Spain

• Industries: Web3, DAO, crypto, DeFi