Vtuls: Fundraising Strategy and Pitch Deck for HealthTech Startup

Company

Vtuls is a leader in health technology, combining a SaaS platform with a physical robot to monitor vital signs and interact with elderly patients. This innovative approach allows for quick responses to health issues while also offering psychological support. With a strong emphasis on patient-centered care, Vtuls uses connected sensor technology and AI-driven insights to improve health monitoring for both in-patients and out-patients. The founding team has decades of healthcare experience, including multiple PhDs and MDs, dedicated to enhancing patient outcomes through advanced technology.

Situation

The founding team of Vtuls reached out to us for help with their fundraising strategy, pitch deck creation, and pitch simulation. Understanding that fundraising can be difficult, they wanted our expertise to guide them through the process. With decades of healthcare experience, including several PhDs and MDs, the team was passionate about their mission to improve patient care. We were inspired by their commitment and eager to assist them in securing the funding needed to launch their innovative solutions.

Actions

• Fundraising Strategy: We helped the team define their fundraising goals, decide how much to raise, and choose the right fundraising method (SAFE vs. equity). We also identified potential investors and created a step-by-step outreach plan, starting with lower-priority targets for practice.

• Pitch Deck Creation: We led a structured process to create their pitch deck. It began with an onboarding call to explain our best practices. We collected insights through a survey covering the problem, vision, product, and funding ask. Then, we created a skeleton deck and refined it in a collaborative workshop, working with designers to ensure it was both compelling and visually appealing.

• Pitch Simulation: We organized a simulated pitch session to prepare the team for real investor meetings. This included a practice pitch followed by tough questions and feedback, focusing on both their business thesis and how they presented it.

Results

We provided a high-impact pitch deck that energized the Vtuls team, serving as their first visual representation of their vision. We also set realistic expectations for fundraising timelines and best practices, improving their understanding of the venture capital landscape. As a result, they left our collaboration with a professional deck and valuable insights into the fundraising process.

Context

• Capabilities: venture capital advisory, fundraising strategy, pitch deck creation, live pitch simulation

• Technology: Figma, PowerPoint, Word, Zoom, Loom, Notion

• Locations: Geneva, Switzerland

• Industries: Healthcare, Digital Health, Medical Device